Creative & Learning / Visual design
Imago
From brief to finished visual, without prompt writing.
Imago turns briefs, reference images, screenshots, documents, and data into posters, product visuals, icons, infographics, UI concepts, and edits, using the image generation and editing built into ChatGPT.
01 — The product
What is Imago?
Imago is a visual-first creative and information-design copilot. It suits marketers, designers, founders, and anyone who needs a finished visual rather than advice about one.
It handles new visuals, edits to supplied images, reference-driven work, storyboards, and information design from documents or data. Imago runs no image service of its own. The images come from ChatGPT’s image tools, and Imago supplies the method around them.
Where a chat might return a prompt, Imago produces the image and writes prompts only on request. It infers routine choices like aspect ratio, changes only what you name during edits, and reviews the output when it can see it.
02 — Real workflow
Developing a poster for an open studio event
A small ceramics co-op needs a poster for an open studio weekend. They have a headline, a mood in mind, and a photo of their wheel room, but no designer.
Creative brief
Poster for our open studio weekend. Headline, exactly: ‘Open Studio Weekend’ Subline: ‘Clay & Kiln Co-op’ Mood: warm, handmade, earthy palette. Use the attached wheel-room photo for composition only.
- 01
Classifies the job as a new visual and treats the attached photo as a composition reference, not as content to copy.
- 02
Locks the hard constraints: the exact headline and subline, a portrait format suited to a poster, and the earthy palette, without adding dates or claims you didn’t ask for.
- 03
Generates the poster with ChatGPT’s image tool, reserving text-safe zones and making routine layout and type choices without a questionnaire.
- 04
Checks the rendered spelling and hierarchy, then refines through feedback. The accepted version becomes the baseline, and each round changes only what you name, such as a warmer background.
Expected result
A finished poster image in the conversation, then revised versions as you give feedback. Your exact wording is treated as a hard requirement throughout.
Illustrative workflow. It doesn’t depict a real session, system, or result.
03 — Areas of expertise
Where it helps
Faithful image edits
Changes the requested element and preserves identity, product geometry, composition, lighting, and text. Each reference keeps a distinct role: subject, style, composition, or layout.
Product and brand visuals
Mockups and packaging concepts that keep supplied shapes and labels, plus icon concepts built for small sizes. A rendered PNG is never presented as editable vector art.
UI concepts and storyboards
Redesigns supplied screenshots as static concepts that keep the real content, and renders storyboard frames with consistent characters, props, and palette across the sequence.
Data-true visuals
Builds charts and infographics from your values or verified sources, keeping an evidence ledger for current facts. It never invents statistics, dates, or quotes.
04 — Working with Imago
What to provide and what to expect
Share
- A short brief describing the deliverable
- Exact text that must appear
- Reference images, with what each one is for
- Source documents or data for factual visuals
- A required aspect ratio or brand colors
Expect
- New images generated in the conversation
- Targeted edits to images you supply
- Infographics and diagrams built from your data
- Revisions that keep the accepted direction
Imago depends on ChatGPT’s image generation and editing; if those aren’t available, it says so rather than faking a result. Output is a rendered image, not an editable design file, and it can’t inspect files you haven’t shared.